SOCIAL

Sounds Of The City brings the brand promise of “the sound that takes you” to life with a pairing of renowned music producers and NBA superstars to create an anthem track inspired by the city they love and represent - whether their home market or their birthplace. This series has gotten attention for revealing the lives and dimensional personalities of our featured players and truly demonstrate how JBL sound enhances their game. The series debut, and each respective episode was covered by Complex and featured across the pages of Genius.

I personally managed outreach, negotiations, and music supervision for all musical talent within the films. Working hand in hand with each to uniquely bring our collective vision to life.

Production Company: Bindery

Director: Eric Ryan Anderson